PurpleVine IP Group recently made a significant impact at two major industry events: the 3rd Guangdong Trademark Brand Annual Conference and the 3rd IP Forefront ICT Forum. Engaging with global intellectual property leaders, PurpleVine IP explored emerging trends in trademark brand development and the global governance of Standard Essential Patents (SEPs), providing expert support to Chinese enterprises in their global expansion efforts. Here are the highlights:

PurpleVine IP Attends the 3rd Guangdong Trademark Brand Annual Conference

On February 28, the 3rd Guangdong Trademark Brand Annual Conference, organized by the Guangdong Trademark Association, took place at the Guangzhou Baiyun International Convention Center. With the theme “Promoting Trademark Innovation and Safeguarding the Global Expansion of Bay Area Brands,” the conference attracted over 500 representatives from government agencies, international organizations, industry associations, leading enterprises, and academia. The event focused on strategies for trademark brand development, injecting fresh momentum into the internationalization of brands from the Guangdong-Hong Kong-Macao Greater Bay Area.

PurpleVine IP co-organized a sub-forum alongside MOZLEN, Jingtian & Gongcheng, Sanyou IP, and Liangma Law Firm. Experts from renowned companies such as 37 Interactive Entertainment, Alpha Group, Jiangxiaobai, and New Oriental shared best practices and insights on applying big data to trademark management. Ms. Zhang Xuting, Director of the Trademark and Copyright Department at PurpleVine IP, delivered a keynote speech titled “From Examination to Injunction: Strategies for Chinese Enterprises Under the EU Trademark System.” She provided an in-depth analysis of EU trademark filing trends, registration and opposition procedures, infringement litigation risks, and proposed actionable strategies. Her global perspective offered Chinese enterprises professional guidance on navigating EU trademark protection, empowering brands to overcome challenges in overseas business.

During the awards ceremony at the conference gala, PurpleVine IP was honored with the Fengming Tianxia “Outstanding Contribution to Social Responsibility Award” in recognition of its exceptional achievements in intellectual property and commitment to social responsibility. Mr. Zhang Zhaoqiang accepted the award on behalf of PurpleVine IP.

Throughout the event, PurpleVine IP’s marketing team engaged deeply with attendees, addressing critical issues such as trademark authorization, enforcement, and global portfolio management, while delivering timely and reliable IP consultation services.

PurpleVine IP Excels at the 3rd IP Forefront ICT Forum

From March 5 to 7, the 3rd IP Forefront ICT Forum was successfully held in Shenzhen. This premier global event for the information and communication industry brought together over 300 participants from more than 100 technology companies across 10+ countries to explore new paradigms in SEP governance.

As a partner of the forum, PurpleVine IP contributed cutting-edge insights. Ms. Yuan Wanyi from PurpleVine IP participated in a roundtable discussion titled “SEP Licensing Practices and Challenges from the Implementer’s Perspective,” alongside Dr. Wang Junlei, Chief Expert of the China Automotive Technology Research Center and Secretary-General of the IP Branch of China Society of Automotive Engineer; Ms. Cheng Shuang, Licensing Director of Xiaomi; and Mr. Dai Dejian, Director of the IP Committee of the China Video Industry Association. The panel, moderated by Ms. Guo Xiao, Partner at Han Kun Law Offices, delved into critical topics such as the impact of injunction risks in Europe, strategies for licensing fee calculations, licensing hierarchies, and global SEP governance.

During the forum’s gala dinner on March 6, IP Forefront launched the “Initiative for Building a Healthy SEP Licensing Ecosystem” and presented the SEP Industry Excellence Awards. PurpleVine IP was honored with the “SEP License Business Excellence Award” for its exceptional performance in SEP licensing negotiations and litigation. Ms. Yan Jingjing accepted the award on behalf of PurpleVine IP, presented by Mr. Jin Kesheng, former Deputy Chief Judge of the IP Tribunal of the Supreme People’s Court.

Over the three-day event, PurpleVine IP’s marketing team connected with attendees at its exhibition booth, discussing practical issues in SEP licensing negotiations and litigation. Participants highly praised the team’s expertise and consultation services.