November 25th to 26th, the highly successful IP Service World took place at the Holiday Inn in Munich, Germany. As Europe's largest IP conference, it attracted over 800 global IP experts, 60 international keynote speakers, and 75 exhibitors. The event focused on the future of IP management and delved into cutting-edge topics such as the impact of AI on IP management, digitalization and sustainability of patents, patent transaction operations, SEP licensing and more.

PurpleVine IP Group, as a silver sponsor, actively participated in the conference, engaging in extensive communication and exchanges with delegates from law firms, government departments, and companies from Europe, the United States, Asia, and other regions. They sparked ideas, shared innovative achievements and practical experiences, gained insights into the latest developments and trends in the international IP field, and jointly explored the future of IP management.

Ms. Cecilia Zhang, Director of the Trademark and Copyright Department at PurpleVine IP Group, was invited as a guest speaker. Her presentation on "Enforcement Approaches for Intellectual Property in China" captivated the audience. Leveraging her rich practical experience, she introduced the selection and advantages of Chinese courts for IP litigation, highlighted key procedures and evidence strategies in Chinese patent disputes, analyzed China's dual-track enforcement model, and provided feasible strategies for companies to protect their IP rights through administrative and judicial channels. Her insights broadened the perspectives and strategies of international delegates for conducting business in China.

During the conference, the PurpleVine team set up an engaging booth on-site, fostering discussions with IP professionals from around the world. They shared PurpleVine's innovative comprehensive IP solutions, explored industry dynamics, and discussed IP practice considerations. These interactions laid a solid foundation for future collaborations, further establishing PurpleVine IP Group as a trusted partner in the field.